Stelle is an e-commerce company sells women's activewear and girls' dancewear. As a UI/UX designer there, I worked on designing their website and Amazon store pages with a focus on improving conversion rates. My primary responsibilities included:
1. Conducting user research to understand customer expectations for our product. Then creating wireframes and prototypes that incorporate those expectations into the product pages.
2. Collecting product feedback through review analysis and interviews. Synthesizing those insights to provide revision recommendations for the next product launch.
3. Developing visually appealing designs that communicate a distinctive brand

Here is a link to our website: https://stelleworld.com/